The term “thread count” is commonly encountered when shopping for new sheets.
Many bed sheet marketers commonly propagate the idea that thread count is the ultimate indicator of quality. According to them, the sheet’s quality improves as the thread count increases. However, the truth is that thread count alone is not a dependable indicator of quality.
Let’s uncover the facts.
What is thread count?
To gain insight into why thread count has become a commonly used term in the industry, it is essential to have a clear understanding of its meaning.
Envision the experience of examining your bed sheet up close, where you can spot the lines of thread running in both vertical and horizontal directions, constituting the weave.
Let’s say you are inclined to calculate the number of threads in a square area. By multiplying the horizontal threads (weft) with the vertical threads (warp), you can determine the overall thread count.
Why is thread count important?
Housekeepers used to purchase fabric with a specific thread count, bring it home, and sew it. Fabric with a higher thread count was generally more delicate. However, the options available were limited and the overall quality was comparable.
In the 1970s, advancements in weaving looms led to significant improvements in size, speed, and overall quality. This allowed manufacturers to produce higher quality fabric at a faster rate and on a larger scale. As a result, distinctions between thread count and fabric quality became more pronounced, leading to the selling of sheets based on these differences.
During the 1990s and 2000s, there was a growing obsession with thread count, which marketers cleverly used to distinguish their products. However, this led to a deceptive practice where brands started making outrageous claims about thread count to outdo their competitors. Consequently, thread count lost its credibility as a reliable indicator for differentiating between sheets and instead became a mere marketing gimmick.
Does thread count really matter?
Considering that thread count is primarily utilized as a marketing ploy, it raises the question of its importance.
The perfect thread count for your sheets is determined by the type of material utilized in their creation. Essentially, thread count signifies the number of threads that occupy a given space on the sheet. Consequently, if you have a finer fabric, you can have a higher thread count.
Likewise, sheets crafted from natural fibers and spun with skilled craftsmanship can offer a superior feel and durability compared to those made from low-quality materials and substandard techniques. Hence, it’s not uncommon to find noticeable variations in quality among sheets with seemingly identical thread counts.